EP#67: Thodoris Sofianos, Founder & CEO of Digital Bites
Published on November 22, 2023
Recognizing a distinct need for direction in the food industry, Thodoris Sofianos redefined its course by creating Digital Bites. The company offers a cutting-edge Virtual Reality platform, allowing product developers to test and validate their concepts with their target audience before making a physical prototype.
ℹ️ Thodoris Sofianos is a Graduate of AUTH’s School of Agriculture, specializing in Food Science and holds an MSc in Development and Rural Innovation from Wageningen University and Research focusing on food system transitions and entrepreneurship.
He is passionate about research and turning original ideas into reality and is a thought leader in VR-based consumer research. His broad skill set includes consumer research, sensory science, (food) product management and new product development.
Timestamps
00:00 Intro
00:35 Background
02:26 What is the current problem?
04:55 What does Digital Bites do?
06:30 Revenue streams and the product
10:47 Growth plan
15:34 Customer feedback
20:34 The marketplace
24:13 Funding
25:00 Future plans
26:17 The competitors
30:30 Strategies for a sustainable economic model
32:14 Potential hirings
34:08 Investors
35:40 The Team
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